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Crimson Launches Crimson Luxe By Saira Shakira

26 Aug

Crimson celebrated the successful launch of their latest luxury unstitched collection, Crimson Luxe by Saira Shakira, in collaboration with designer duo Saira Shakira through a meet and greet at Cosa Nostra, Lahore. The event was well-attended by prominent personalities from the fashion industry including models, designers, socialites and media personalities.

The campaign, ‘Call Her Diva’, for Crimson Luxe by Saira Shakira, features one of the leading actresses of the Pakistani film industry, Sanam Saeed, as the face of the campaign. The collection consists of 12 unstitched 3-piece designs on luxury fabrics such as chiffon, silks, hand woven nets and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments. The colour palette includes a variety of pastel shades as well as darker hues like scarlet reds.

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Shades of Autumn – Eid Collection by Sania Maskatiya

26 Aug

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The coveted house of Sania Maskatiya introduces Shades of Autumn; celebrating and exploring the simplistic elements of nature. The collection features 25 original semi-formal/luxury- pret designs, combining elegance with signature Sania Maskatiya
geometrics and florals in sleek Eastern and Western silhouettes. Shades of Autumn includes hand worked embroideries across the design house’s signature cuts, within a varying colour palette.


The collection is now available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store

For further information please visit;


Twitter: @saniamaskatiya

Instagram: saniamaskatiya


Brand: Sania Maskatiya

Collection: Shades of Autumn – Eid Collection

Photography: Shabaz Shazi

Hair & Make-up: Nabila Salon

Model: Sadaf Kanwal


21 Oct

Saira Shakira - Bridal Couture - Seeking Paradise (14)

Saira Shakira’s F/W 15 Bridal Couture collection titled ‘Seeking Paradise’ is inspired by Russian pavlovsky posad shawls – a vision of ethereal beauty and elegance with feminine touches. Staying true to the theme, the collection was designed around shiny fabrics such as tissue and net. ‘Seeking Paradise’ features majestic flairs, flowy gowns, short shirts, shararas and lehngas with embroidery giving a 3D effect to light fabrics. The main focus remains the beautiful intricate details of embroidered flowers and dabka and naqshi handwork. The collection featured shimmery hues of delicate colors and unusual mix – pearl grey, silver, old rose pink, teal and reds creating a very ethereal and sensual feel.

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Saira Shakira - Bridal Couture - Seeking Paradise (3)


Designer: Saira Shakira

Collection: ‘Seeking Paradise’ Bridal Couture F/W 15

Model: Amna Babar

Photography: MHM @ 360 Degrees

Post: Guddu Shani

Jewellery: Naheed Concepts

Instagram: @sairashakira @amnababer @guddushani #SairaShakira


15 Oct


ARY Films & The Vision Factory Films Releasing Ho Mann Jahaan on Jan 1, 2016

The much awaited theatrical trailer of #HoMannJahaan was released today at Cinepax Ocean Mall in Karachi. Releasing on the 1st January, 2016, Ho Mann Jahaan is a musical tale that portrays the enthralling journey of three friends pursuing their passion and dreams.

To view the #HoMannJahaan trailer click:

“Ho Mann Jahaan is a story that will connect with people’s hearts,” explains the Director, Writer and the Executive Producer of the film, Asim Raza at the trailer launch. “The theatrical trailer sheds light on the seriousness of the subject and how the lives of the characters are entwined in their pursuit of music, rather than just highlighting the boisterous campus life portrayed in the First look released earlier this year.”

The film is a collaborative venture between Asim Raza and Sheheryar Munawar with touching performances from Mahirah Khan, Adeel Hussain Sheheryar Munawar & Sonya Jehan as leads.

Mahira Khan

Adeel Hussain

“Ho Mann Jahaan is a musical film and will be a feather in the cap for ARY Films, as this is an unexplored genre for us. We are delighted to announce that it would be the first movie releasing under the ARY banner in 2016.” said Salman Iqbal, Founder & President, ARY Digital Network.

  1. Jerjees Seja, Chief Executive Officer ARY Digital Network, remarked “2015 has been a tremendous year for ARY Films, we have literally surpassed expectations of the audiences and the industry alike with our recent works and the theatrical trailer Ho Mann Jahaan is another film bound to charm the audiences with astounding performances and musical scores.”

The screenplay of the film is written by Rashna Abdi, Imtisal Abbasi and Asim Raza. Along with the lead casts the film includes acting by noteworthy names such as Sonia Jehan, Bushra Ansari, Arshad Mehmood, Nimra Bucha and Jamal Shah.

Having recognized the strength and dominance of Pakistani musicians on a world platform, Ho Mann Jahaan prides itself for having a soundtrack of 9 songs, developed out of a pool of massive talent comprising of Zoheb Hassan, Atif Aslam, Zebunnisa Bangash, Jimmy Khan, Tina Sani, Abu Mohammed, Fareed Ayaz, Asrar and Mai Dhai Band, along with music producers Faakhir Mehmood and Ehtisham Mallick; an absolute recipe for an aural treat for music lovers.

Ho Mann Jahaan trailer launch was attended by film industry heavyweights such as actors Humayun Saeed and Bilal Ashraf; Jawani Phir Nahin Aani Director Nadeem Baig; filmmaker Mazhar Zaidi; Yasir Hussain of Karachi Se Lahore fame; designers Umer Sayeed, Ismail Fareed & Feeha Jamshed to name a few.

The film will hold interest for cinemagoers of all ages and will prove to be a family treat.

Masarrat Misbah celebrates the Launch of Masarrat Misbah Makeup

26 May


[Karachi: May 16, 2015]:  Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group, celebrated the launch of her makeup line Masarrat Misbah Makeup through a lunch hosted in Karachi on 15th May, 2015.
Continue reading

MARIA.B Lawn 2015 by Reshma Textile | A collection of Fashionable & Affordable Designer Prints

12 Mar


[Lahore: 12th March 2015]: Following the launch of Mbroidered 2015, Volume 1, leading designer label MARIA.B. has announced the launch of the brand’s new lawn collection, MARIA.B. Lawn 2015 by Reshma Tex. With renowned TV personalities Urwa and Mawra Hocane as the face of the brand’s Lawn campaign this year, MARIA.B. Lawn 2015 will be available nationally at all MARIA.B. outlets and leading retailers across Pakistan, and internationally through the brand’s global retail partners and e-portal later this month.   Continue reading

7th LADIESFUND Women’s Awards 2015

11 Mar

Noorjehan Bilgrami, Zubeida Mustafa, Astronaut, Peshawar Schoolteachers Honoured at LADIESFUND Awards

Official Group shot

Karachi 8th March 2015 Dawood Global Foundation held the 7th LADIESFUND® Women’s Awards for Pakistan 2015 at Sindh Governor House on 7th March, 2015 where over four hundred of the most dynamic and inspiring women in Pakistan were in attendance including Pakistan’s only astronaut Namira Salim, the widow of brave Peshawar APS schoolteacher Saima Tariq, and lifetime achievement winners and Guests of Honour Noorjehan Bilgrami and Zubeida Mustafa.    Continue reading

Kayseria Vision Store in Lahore [Launch]

10 Mar

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The Kayseria Vision Store launches in Lahore with a showcase of the Second Edition of their signature Master’s Collection

[Lahore: 8th March 2015] Pakistan’s premier high street and fabric brand Kayseria inaugurated their flagship Kayseria Vision Store in Lahore on Saturday, 7th March 2015. Located in the prime commercial area of H Block Market, DHA in Lahore, the flagship store is a representation of the quintessential Kayseria ethos of embracing the heritage of Pakistan and fusing it with a contemporary aesthetic. The store’s design has incorporated the craftsmanship of fresco master Ustad Saif-ur-Rehman, who with his mastery of geometric and biomorphic patterns has helped craft the traditional multi-foil arches in the store.

At the inauguration, Creative Director Kayseria Waleed Zaman gave a brief presentation explaining the vision of Kayseria and introduced fresco artist Ustaad Saif-ur-Rehman who has been working closely with Kayseria on the design of the Kayseria Vision Store as well as on the prints of the second edition of the signature Master’s Collection. Waleed Zaman also announced that he will be accompanying Ustaad Saif on a trip to the United Kingdom to further promote his work through a series of workshops and exhibitions. Renowned architects Imrana Tiwana and Ayesha Noorani spoke about the importance of art and highlighting the work of lesser known artists such as Ustaad Saif-ur-Rehman. The event included a live classical music performance while guests browsed through the Spring/Summer 2015 collection on display. The launch of the Kayseria Vision Store was well attended by fashion industry stalwarts, celebrities and media personalities alike.

Under the guidance of Ustaad Saif, Kayseria has incorporated the classic craft of fresco in its precise and traditional form in 84 intricate and trendy designs. The geometric lines and length and the exquisite patterns that have been meticulously designed represent the artistic fluidity of ancient fresco. The collection is further embellished by Chantilly Lace which gives a classic undertone to the eastern aesthetic. Combining the textile and fashion expertise of Kayseria with Ustad Saif’s knowledge of frescoes, Kayseria aims to re-introduce the timeless beauty of the traditional art of ‘Naqqashi’.

The Spirng/Summer 2015 collection further includes prints inspired from Russian Babushka Shawls, Ukrainian embroidery and the Kantha embroidery of South Asia with special emphasis on the appliqué craft of Interior Sind ‘Ralli’. Contemporary designs in the collection have been inspired from an amalgamation of different art forms, borrowed from local and global crafts; fragments of design come together to create modern trendy patterns in the season’s best colours.

Kayseria Summer 2015 is now available for retail at all Kayseria stores across the country in the price range of PKR 1,000 – PKR 8,000.

For more information, please visit: or


Photography Credits: Pinhole Studios

Valentine’s Special – Our Favorite RED Lipsticks

5 Feb

Red Lipstick never gets old, is classic and a perfect time to flaunt during Valentine’s Day. Here are the PBBC Red favorites for you to try!


My Favorite red at the moment is Essence lipstick, in the shade “Adorable Matt”. The moment I swatched and applied on my lips was the moment I fell in love with the color and the texture, later fell in love with the staying power. It is perfect red shade; not too bright not too deep, just right enough to look flattering on everyone, especially Asian skin tones. The texture is smooth, with creme finish. Glides on effortlessly without bleeding in the fine lines.

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Sarah AliGlossicious Blog

My obsession with Red lipstick started when I first bought Rimmel London Kate Moss lasting lipstick in #10 last year and it instantly became my go to lipstick , I literally wore it like every day & got so many complement during my trip to India. This is a blue-based ruby red which I believe looks stunning on my medium tan skin tone . I pair Rimmel london lasting finish 1000 kisses lip liner in red dynamite and some mascara and remember Red lipstick is a statement piece, almost an accessory. As such a bold statement, it is important to keep the rest of your makeup toned down. It costs less than 1000 and I have already bought a backup. One red I approve for desi skintones .

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For someone like me who thrives on Red Lipstick is really tough to decide a favorite. However I can bring it down to the one I am using the most these days which is “Carmine Rouge” From the MAC Prabal Gurung Collection. The right about of coolness adds that sexy spunk to your lips. The formula is great and actually better than the regular matte MAC Lipsticks. Glides on  easily and Stays long. Works well with Asian skin tones like mine. Its original cost is $30 but its completely worth it!

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Mariam ShahjahanLife of a Shopaholic

Since valentine’s is just round the corner, it’s that perfect time to paint your pout in the hues of red.My favorite one is Mac cosmetic’s Relentlessly red. It is certainly not the usual classic red but since this has a perfect pink undertone to it, I feel it flatters my skin tone more than the usual classic red. It has a retro matte finish hence it does tug and pull a bit if you are not wearing a lip balm underneath. I would suggest scrubbing and moisturizing your lips prior to using these any of these matte lipsticks. Pair it with a simple winged eye liner and your favorite highlighter and you’re good to rock any event.

MS swatch MS a


Top 5 Favorite 2014 Beauty Picks of PBBC

28 Jan

2014 was an eventful year and PBBC is certain that all us beauty addicts will not stop at just that! We will be splurging more on new products because beauty is our life line and we thrive on it. Let us share some of the products we fell in love with in 2014 and may surely never let go of them *fingers crossed*

Sarah’s Favorite 5 Picks:

picks Sara Top 5

  1. Stageline Makeup Fixer Spray: Honestly I had no idea what I was missing until i started using it . Stage line Makeup Fixer Spray keeps my makeup intact for hours, and overall just sets it really well! Read my detailed review here
  2. Bourjois Rouge Edition 12 hours #29 Cerise sur le lipstick:  Its one of those shades which just lifts up your mood and makes you look more alive if you are wearing nothing but this lipstick. Check out swatches and review here
  3. MAC Superb Extra Dimension Skin finish:I have had MAC Superb Extra Dimension Skin finish (Review here) from its original release when it was released as a part of Extra Dimension collection. Mac superb is a gorgeous warm peachy champagne color with hint of bronze. Due to its metallic-ness ,it bounces the light which give skin more radiance and glow.
  4. Maybelline Dream Liquid Mousse Makeup: : I love trying out new foundations and this I always eyed but never bought. But couple of month ago, I finally bought the Maybelline Dream Liquid Mousse in shade pure beige .I LOVE it. It works beautifully with me combination skin.
  5. The Balm Instain Blush In Houndstooth: It is my first ever The balm blush and I am glad I got this exact shade. It is a pinkish-plum with a satin finish. The shade is so beautiful and brightens up the whole look. The texture is velvety soft and very easy to blend.

Note: You can read detailed reviews and other views from Sarah on her blog here:

Rabeeyah’s Favorite 5 picks:

5 picks Rabeeyah

  1. Revlon Color Stay Foundation – Came across & tried it in early 2014. That was the day and till date, this is my most used foundation out of 7 I own. It gives natural to full coverage with a pretty natural glow just like I prefer
  2. Miss & Mrs eye pencil – It stays put & doesn’t smudge for hours. It is the blackest black pencil & by far the best blackest pencil I’ve used. I highly recommend this!
  3. Milani Lipstick [Plumrose] – I tried Milani lipstick for the first time & instantly fell in love with the texture and the sweet scent of the lipstick.
  4. Tarte Blush [Natural Beauty] – It’s my go to blusher whenever I like to add some color to my cheeks.
  5. Color Studio Professional “Hypno Eyes”- Even though it was released in November & I started using obviously after that, but of all the liquid eye liners I tried it is by far the best I tried in 2014. an Instant favorite

Note: You can read detailed reviews and other views from Rabeeyah on her blog here:

Maliha’s Favorite 5 picks:


  1. Color Studio Professionals HYPNO EYES: Been an avid user of CSP Pro dip eyeliner so it was no surprise that when they updated to the new and improved products I instantly fell in love with HYPNO EYES which is seriously always in my bag.
  2. Revlon Colorstay Foundation: I struggle a lot looking for the right foundation due to my two tone weird yellow complexion but Revlon  totally solved that problem and I ended up with an amazing flawless finish!
  3. The Balm’s Bahama Mama: Totally not as hyped as Marylou manizer but seriously the best bronzer that helps in contouring to give a natural subtle look. LOVE!
  4. Sleek Blush in flushed: I am not a blush person but THIS blush has seriously made me into one. I dont leave home with out it! Blendable to the extent you can control the intensity. How awesome is that!
  5. NYX Soft Matte Lip Cream in Amsterdam: applying this feels like butter! Its so super rich and color payoff is awesome. Matte lips look soo sexy and smooth without drying.

Note: You can read detailed reviews and other views from Maliha on her blog here:

Mariam’s Favorite 5 picks:


  1. Anastasia Contour Palette: This product is the It is extremely versatile and a total life saver. This palette is magnetic and customizable. You can either pick and choose a few from the site or even get this one which has these 6 shades already in them.
  2. L’Oreal Laser X3 eye cream: I got this one as a care package from L’Oreal and since then this is one of my top favorite eye creams. L’Oreal laser X3 is just perfect since it is a lighter formula and works well under makeup.  Does not make my concealer crease, in fact it helps moisturize the under eye area.
  3. Dior addict lip color in Princess: This is such a great formula and the glitter specks that are visible on the bullet, doesn’t show up once applied on the lips. It is that perfect every day pink color that makes your lips pouty and full. The color is opaque and not very sheer.
  4. Makeup brush from Color StudioOne the softest, most fluffy brush I have used till date. It is such a versatile brush due to its shape that you can just own this one and you are good to go as far as blush application or powder application goes.
  5. Inglot gel liner: This is in the color black and Oh my, the formula on this one is super creamy. I have tried a lot of local and other high end ones and this one is even better than the Bobbi Brown’s gel liner. The best part is this gives you the most intense line and can be used as a base for your smokey eye makeup.

Note: You can read detailed reviews and other views from Mariam on her blog here: