Crimson celebrated the successful launch of their latest luxury unstitched collection, Crimson Luxe by Saira Shakira, in collaboration with designer duo Saira Shakira through a meet and greet at Cosa Nostra, Lahore. The event was well-attended by prominent personalities from the fashion industry including models, designers, socialites and media personalities.
The campaign, ‘Call Her Diva’, for Crimson Luxe by Saira Shakira, features one of the leading actresses of the Pakistani film industry, Sanam Saeed, as the face of the campaign. The collection consists of 12 unstitched 3-piece designs on luxury fabrics such as chiffon, silks, hand woven nets and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments. The colour palette includes a variety of pastel shades as well as darker hues like scarlet reds.