Crimson Launches Crimson Luxe By Saira Shakira

26 Aug

Crimson celebrated the successful launch of their latest luxury unstitched collection, Crimson Luxe by Saira Shakira, in collaboration with designer duo Saira Shakira through a meet and greet at Cosa Nostra, Lahore. The event was well-attended by prominent personalities from the fashion industry including models, designers, socialites and media personalities.

The campaign, ‘Call Her Diva’, for Crimson Luxe by Saira Shakira, features one of the leading actresses of the Pakistani film industry, Sanam Saeed, as the face of the campaign. The collection consists of 12 unstitched 3-piece designs on luxury fabrics such as chiffon, silks, hand woven nets and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments. The colour palette includes a variety of pastel shades as well as darker hues like scarlet reds.

Crimson Luxe by Saira Shakira - Shoot Images - Look 7 (2)Crimson Luxe by Saira Shakira - Shoot Images - Look 12 (1) (1)Crimson Luxe by Saira Shakira - Shoot Images - Look 11 (1)

Shades of Autumn – Eid Collection by Sania Maskatiya

26 Aug

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The coveted house of Sania Maskatiya introduces Shades of Autumn; celebrating and exploring the simplistic elements of nature. The collection features 25 original semi-formal/luxury- pret designs, combining elegance with signature Sania Maskatiya
geometrics and florals in sleek Eastern and Western silhouettes. Shades of Autumn includes hand worked embroideries across the design house’s signature cuts, within a varying colour palette.


The collection is now available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store

For further information please visit;


Twitter: @saniamaskatiya

Instagram: saniamaskatiya


Brand: Sania Maskatiya

Collection: Shades of Autumn – Eid Collection

Photography: Shabaz Shazi

Hair & Make-up: Nabila Salon

Model: Sadaf Kanwal


21 Oct

Saira Shakira - Bridal Couture - Seeking Paradise (14)

Saira Shakira’s F/W 15 Bridal Couture collection titled ‘Seeking Paradise’ is inspired by Russian pavlovsky posad shawls – a vision of ethereal beauty and elegance with feminine touches. Staying true to the theme, the collection was designed around shiny fabrics such as tissue and net. ‘Seeking Paradise’ features majestic flairs, flowy gowns, short shirts, shararas and lehngas with embroidery giving a 3D effect to light fabrics. The main focus remains the beautiful intricate details of embroidered flowers and dabka and naqshi handwork. The collection featured shimmery hues of delicate colors and unusual mix – pearl grey, silver, old rose pink, teal and reds creating a very ethereal and sensual feel.

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Saira Shakira - Bridal Couture - Seeking Paradise (13)

Saira Shakira - Bridal Couture - Seeking Paradise (10)

Saira Shakira - Bridal Couture - Seeking Paradise (3)


Designer: Saira Shakira

Collection: ‘Seeking Paradise’ Bridal Couture F/W 15

Model: Amna Babar

Photography: MHM @ 360 Degrees

Post: Guddu Shani

Jewellery: Naheed Concepts

Instagram: @sairashakira @amnababer @guddushani #SairaShakira

Go Eco-Beauty with Go Natural

16 Oct


The world never remains inactive due to revolving information and firsthand research. People’s perceptions alter overtime with exposure to experiences or via the extensive data gathered from various sources. Certainly, it seems that “organic” and “natural” personal care products have got the spotlight over a couple of years. People are on the outlook to find the best natural beauty remedies; and I’m not barred out from this! I always end up surfing the internet looking up for award winning vegan beauty products. It’s time to skip all those harmful chemicals, dyes, sulphates, parabens, propylene-Glycol and unnatural fragrances which show quick results but eventually impairs your allure.

Thankfully, consumers around the world have realized this essential fact and our investing time and money to find the perfect natural routine with organic beauty care products which they can trust for life!



For a fully-comprehensive natural treatment, Moiz Ahmed the pioneer of Go Natural practically brings “nature in every bottle” through his 100% organic range of essential oils and personal care products in Pakistan. From supplying to top notch beauty salons and selling his brand to women who are well aware of the benefits of natural beauty care solutions. Go Natural’s philosophy is to bring out the best in you naturally, particularly the reason why it’s making waves. In the year 2013, the organic product line was launched, gradually tapping the natural beauty trend due to its authenticity and genuineness in terms of ingredients without preservatives and pesticides. The young entrepreneur graduated from LSE acquiring a degree in Marketing and like most of us got himself a job. Moiz, however always knew that this was not where he belonged; hence he followed his passion to ace the cold pressed and essential oil market in Pakistan. He spent a total of two years in the research of natural oils, expanding his horizons which gave him a head start to start his venture.

During this time, he travelled around the world for sourcing raw materials and oils, every site told him a new story about natural oils. The inspiring young owner desires to give a pure way of living with oils and envisions his products in every home cabinet satisfying customers, wholly.

Go natural offers an umbrella of cold-pressed, steam- distilled oils and natural body care products for the rejuvenation of your body and soul. Their carrier oils, essential oils, hair treatment, skin and body care range all unite to give you 100% natural pleasures beyond beauty – It’s truly a holistic treatment for your natural wellbeing at home. There’s nothing like using a product you actually know is free from chemicals and synthetic ingredients. Diffuse Go Natural’s essential oil blends, whether sweet lavender oil, citrusy orange oil or refreshing peppermint oil to take you to a state of nirvana. These pungent essential oil blends will give you an aromatherapy you’ve never experienced before. A few drops are enough to zap you out from your anxiety or stress zone! Isn’t balance and harmony necessary to promote health of the body, mind and soul? It’s time to take charge to rekindle your inner bliss with Go Natural’s aromatic blends.


The brand has made itself available virtually so consumers can experience the convenience of arm chair shopping, without having to stress about jumping in the chaotic traffic to grab and sift through the store shelves. Its E-store gives you the opportunity to browse through the various product categories, giving all information regarding product ingredients and usage guide, comprehensively. This makes it easier to select the right type of personal care product according to your preference and skin/hair type.

Ordering online with the gain of free home delivery is a combo worth experiencing for 100% organic beauty care products.

Seek answers to your skin, hair and lifestyle problems through one brand, Go Natural. Really, you need to empty out your vanity closets and bathroom shelves from all those toxic personal care products! Nourish, cleanse and revitalize with natural ingredients to rediscover the pleasures of organic beauty!


15 Oct


ARY Films & The Vision Factory Films Releasing Ho Mann Jahaan on Jan 1, 2016

The much awaited theatrical trailer of #HoMannJahaan was released today at Cinepax Ocean Mall in Karachi. Releasing on the 1st January, 2016, Ho Mann Jahaan is a musical tale that portrays the enthralling journey of three friends pursuing their passion and dreams.

To view the #HoMannJahaan trailer click:

“Ho Mann Jahaan is a story that will connect with people’s hearts,” explains the Director, Writer and the Executive Producer of the film, Asim Raza at the trailer launch. “The theatrical trailer sheds light on the seriousness of the subject and how the lives of the characters are entwined in their pursuit of music, rather than just highlighting the boisterous campus life portrayed in the First look released earlier this year.”

The film is a collaborative venture between Asim Raza and Sheheryar Munawar with touching performances from Mahirah Khan, Adeel Hussain Sheheryar Munawar & Sonya Jehan as leads.

Mahira Khan

Adeel Hussain

“Ho Mann Jahaan is a musical film and will be a feather in the cap for ARY Films, as this is an unexplored genre for us. We are delighted to announce that it would be the first movie releasing under the ARY banner in 2016.” said Salman Iqbal, Founder & President, ARY Digital Network.

  1. Jerjees Seja, Chief Executive Officer ARY Digital Network, remarked “2015 has been a tremendous year for ARY Films, we have literally surpassed expectations of the audiences and the industry alike with our recent works and the theatrical trailer Ho Mann Jahaan is another film bound to charm the audiences with astounding performances and musical scores.”

The screenplay of the film is written by Rashna Abdi, Imtisal Abbasi and Asim Raza. Along with the lead casts the film includes acting by noteworthy names such as Sonia Jehan, Bushra Ansari, Arshad Mehmood, Nimra Bucha and Jamal Shah.

Having recognized the strength and dominance of Pakistani musicians on a world platform, Ho Mann Jahaan prides itself for having a soundtrack of 9 songs, developed out of a pool of massive talent comprising of Zoheb Hassan, Atif Aslam, Zebunnisa Bangash, Jimmy Khan, Tina Sani, Abu Mohammed, Fareed Ayaz, Asrar and Mai Dhai Band, along with music producers Faakhir Mehmood and Ehtisham Mallick; an absolute recipe for an aural treat for music lovers.

Ho Mann Jahaan trailer launch was attended by film industry heavyweights such as actors Humayun Saeed and Bilal Ashraf; Jawani Phir Nahin Aani Director Nadeem Baig; filmmaker Mazhar Zaidi; Yasir Hussain of Karachi Se Lahore fame; designers Umer Sayeed, Ismail Fareed & Feeha Jamshed to name a few.

The film will hold interest for cinemagoers of all ages and will prove to be a family treat.

Kiran Fine Jewellery celebrates 12 year Anniversary with launch on Instagram: @KIRANFINEJEWELLERY

15 Oct

Pakistan’s most coveted jewellery brand, Kiran Fine Jewellery [KFJ], commemorate their twelve year anniversary with an exclusive launch on Instagram [@kiranfinejewellery], revealing a first of its kind, audio visual Instagram retrospective,  journeying through their 12 years strong heritage. This unique social media launch [official hashtag #KiranFineJewellery] will take place on brand’s anniversary itself on the 18th of October 2015.

KFJ - Celebrating 12 Years (1)

Kiran Fine Jewellery’s instagram launch will offer viewers and patrons a journey into the brand’s legacy, chronicling their conceptual philosophy, their status as heirloom statements of jewellery, brand presence and endorsements by icons through the years as well as the birth and evolution of the KFJ woman, across a timeline from 2003 – 2015.

“Our instagram launch captures our 12 year anniversary mantra, ‘one square moment at a time’ whereby this year, we look back across our twelve years of passion in jewellery using precisely one square instagram moment, telling an entirely visual narrative. We will culminate our curated social media retrospective with a look to the future, revealing more from our brand in 2015.” Said Kiran Aman, the powerhouse creator of Kiran Fine Jewellery.

KFJ - Celebrating 12 Years

Indeed, the #KiranFineJewellery brand is renowned for encapsulating the woman of substance, who wears jewellery not simply to adorn but to reflect the essence within. At KFJ each piece of jewellery is crafted with the finest materials with a deliberate focus on gold, as the designer believes its strength, warmth and malleability is a veritable representation of the women for whom she designs. Her jewellery has been worn by leading models, stylists, celebrities and Pakistani icons at a variety of shows and events in Pakistan and internationally, including Oscar winner Sharmeen Obaid-Chinoy who wore jewellery by KFJ to the 84th Academy Awards and at multiple international and national awards and events by leading actress Mahira Khan. Kiran Aman also custom-designed jewellery for actress and model Meesha Shafi in the form of calligraphic earrings titled ‘Bol’ based on Faiz Ahmed Faiz’s poetry by the same name, which was used in the OST for The Reluctant Fundamentalist in which Shafi made her Hollywood debut. Kiran Fine Jewellery’s flagship boutique is located at Ocean Mall in Karachi.

Join the brand at @kiranfinejewellery on Instagram and search the #KiranFineJewellery hashtag to commemorate the KFJ 12 year anniversary.

Masarrat Misbah celebrates the Launch of Masarrat Misbah Makeup

26 May


[Karachi: May 16, 2015]:  Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group, celebrated the launch of her makeup line Masarrat Misbah Makeup through a lunch hosted in Karachi on 15th May, 2015.
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MARIA.B Lawn 2015 by Reshma Textile | A collection of Fashionable & Affordable Designer Prints

12 Mar


[Lahore: 12th March 2015]: Following the launch of Mbroidered 2015, Volume 1, leading designer label MARIA.B. has announced the launch of the brand’s new lawn collection, MARIA.B. Lawn 2015 by Reshma Tex. With renowned TV personalities Urwa and Mawra Hocane as the face of the brand’s Lawn campaign this year, MARIA.B. Lawn 2015 will be available nationally at all MARIA.B. outlets and leading retailers across Pakistan, and internationally through the brand’s global retail partners and e-portal later this month.   Continue reading

7th LADIESFUND Women’s Awards 2015

11 Mar

Noorjehan Bilgrami, Zubeida Mustafa, Astronaut, Peshawar Schoolteachers Honoured at LADIESFUND Awards

Official Group shot

Karachi 8th March 2015 Dawood Global Foundation held the 7th LADIESFUND® Women’s Awards for Pakistan 2015 at Sindh Governor House on 7th March, 2015 where over four hundred of the most dynamic and inspiring women in Pakistan were in attendance including Pakistan’s only astronaut Namira Salim, the widow of brave Peshawar APS schoolteacher Saima Tariq, and lifetime achievement winners and Guests of Honour Noorjehan Bilgrami and Zubeida Mustafa.    Continue reading

Kayseria Vision Store in Lahore [Launch]

10 Mar

Kayseria Vision Store (3)

The Kayseria Vision Store launches in Lahore with a showcase of the Second Edition of their signature Master’s Collection

[Lahore: 8th March 2015] Pakistan’s premier high street and fabric brand Kayseria inaugurated their flagship Kayseria Vision Store in Lahore on Saturday, 7th March 2015. Located in the prime commercial area of H Block Market, DHA in Lahore, the flagship store is a representation of the quintessential Kayseria ethos of embracing the heritage of Pakistan and fusing it with a contemporary aesthetic. The store’s design has incorporated the craftsmanship of fresco master Ustad Saif-ur-Rehman, who with his mastery of geometric and biomorphic patterns has helped craft the traditional multi-foil arches in the store.

At the inauguration, Creative Director Kayseria Waleed Zaman gave a brief presentation explaining the vision of Kayseria and introduced fresco artist Ustaad Saif-ur-Rehman who has been working closely with Kayseria on the design of the Kayseria Vision Store as well as on the prints of the second edition of the signature Master’s Collection. Waleed Zaman also announced that he will be accompanying Ustaad Saif on a trip to the United Kingdom to further promote his work through a series of workshops and exhibitions. Renowned architects Imrana Tiwana and Ayesha Noorani spoke about the importance of art and highlighting the work of lesser known artists such as Ustaad Saif-ur-Rehman. The event included a live classical music performance while guests browsed through the Spring/Summer 2015 collection on display. The launch of the Kayseria Vision Store was well attended by fashion industry stalwarts, celebrities and media personalities alike.

Under the guidance of Ustaad Saif, Kayseria has incorporated the classic craft of fresco in its precise and traditional form in 84 intricate and trendy designs. The geometric lines and length and the exquisite patterns that have been meticulously designed represent the artistic fluidity of ancient fresco. The collection is further embellished by Chantilly Lace which gives a classic undertone to the eastern aesthetic. Combining the textile and fashion expertise of Kayseria with Ustad Saif’s knowledge of frescoes, Kayseria aims to re-introduce the timeless beauty of the traditional art of ‘Naqqashi’.

The Spirng/Summer 2015 collection further includes prints inspired from Russian Babushka Shawls, Ukrainian embroidery and the Kantha embroidery of South Asia with special emphasis on the appliqué craft of Interior Sind ‘Ralli’. Contemporary designs in the collection have been inspired from an amalgamation of different art forms, borrowed from local and global crafts; fragments of design come together to create modern trendy patterns in the season’s best colours.

Kayseria Summer 2015 is now available for retail at all Kayseria stores across the country in the price range of PKR 1,000 – PKR 8,000.

For more information, please visit: or


Photography Credits: Pinhole Studios